Folium
Open Studio
Pricing

Start free. Upgrade when the habit forms.

Every visitor gets 3complete research runs — the whole package, nothing gated. Pay only when you can't stop.

1
Act 1

Day one costs nothing.

You type one line about your idea and get the full research package — personas, empathy maps, journeys, the plan. Nothing held back, no card asked. Every visitor gets 3 complete research runs, free.

3 free runsAll 11 artifactsPersona chat included
2
Act 2

Then the ideas multiply.

The first run validates your idea. The second explores a pivot. The third compares audiences. Suddenly you're rationing runs on the work that matters most — real research is iteration, and iteration eats runs.

Run 1 · the ideaRun 2 · the pivotRun 3 · the audience
3
Act 3

Research on tap.

Pro removes the meter: unlimited runs, Claude-powered personas that argue back, and boardroom-ready PDF exports. Upgrade when the habit forms — not before.

Unlimited runsClaude enginePDF + PNG exports
You've used 0 of 3 free runs
The meter only ticks when a run completes.

Pick your pace

Explorer
Validate your first idea
$0forever
  • 3 complete research runs
  • Full 11-artifact package per run
  • Up to 2 personas per run
  • Chat with your persona — in character
  • Markdown & JSON export
  • Projects saved in your browser
Start free
Most popular
Pro
For builders who iterate
$12/ month
  • Unlimited research runs
  • Claude-powered personas & chat
  • Up to 3 personas per run
  • PDF + PNG boardroom exports
  • Priority generation queue
  • Everything in Explorer
Studio
For teams shipping together
$29/ month
  • Shared project library
  • Brand tone & industry presets
  • Research package templates
  • Early access to new artifacts
  • Priority support
  • Everything in Pro

Demo checkout — upgrading unlocks unlimited runs in this browser, no card required.

Not sure any plan is right yet?
Book a free 30-minute UX consultation — walk through your research with a human before deciding anything.
Free consultation

Free is the starting line.

Everything on the left stays free forever. Pro doesn't gate it — it removes the ceiling.

Explorer — free forever
Pro
3 complete research runs
Unlimited runs — iterate freely
Built-in engine personas & chat
Claude-powered depth that argues back
Markdown & JSON exports
Boardroom-ready PDF + PNG
Up to 2 personas per run
3 personas debating every decision
Standard generation
Priority generation queue

The first three runs are on us.

See what a full research package feels like before spending a cent.

Start your first runSee an example first