Turn your product idea into a research package
Personas, empathy maps, journeys, jobs-to-be-done, feature priorities, user stories, and go-to-market recommendations — from a single line of context, in minutes.
Everything you need to know your users
Not just names and ages — the depth a real research artifact needs.
Personas + empathy maps
Rich profiles with a personality radar, plus a 6-quadrant empathy map for every persona.
Maya
Diego
PriyaChat with your persona
Interview any persona in character — pressure-test pricing, features, and objections.
Only if it proves itself in the first ten minutes. Show me the outcome and I'm in.Journeys & jobs-to-be-done
A 6-stage journey with emotions and opportunities, plus four kinds of jobs-to-be-done.
Feature strategy
A MoSCoW board, 15+ user stories, MVP scope, UX risks, and success metrics.
Marketing & design direction
Positioning, value prop, ready-to-use headlines, and concrete UX recommendations.
Your week, planned in 60 seconds.
Export the whole package
Ship it as PDF, PNG, Markdown, or JSON — and save, favorite, and search every project locally.
It starts with one line.
Meet the people you're building for.
Their world, fully mapped.
You leave with the plan.
Describe your product
“A time-blocking calendar for freelance designers”
“When my week fills up, I want blocks to plan themselves…”
“Show me the outcome and I'm in.”
- MoSCoW feature board
- 15+ backlog-ready user stories
- MVP scope + success metrics
- Go-to-market copy
01 / 04No surveys. No workshops. Just describe what you're building — Folium takes it from there.
02 / 04Personas appear with names, goals, frustrations and personalities — specific enough to argue with.
03 / 04Empathy maps, journeys and jobs-to-be-done unfold — the why behind every behavior.
04 / 04Prioritized features, user stories, metrics and go-to-market — ready for Monday's standup.
A taste of the package
Meet Maya — one persona from a full 11-artifact research package.
Maya Kapoor
The Pragmatic Optimizer“I don't need more features — I need fewer tabs. Show me the outcome and I'm in.”
What people say
“I mocked up an entire research readout in an afternoon. The journey timeline alone sold my PM.”
“It's the fastest way I've found to pressure-test who we're actually building for. The exports are gorgeous.”
“The recommendations read like they came from a senior strategist. I use it before every campaign brief.”
4.9/5 average across 1,200+ research packages generated
Still on the fence? Talk it through with a UX pro — free.
Generate your package, then bring it to a free 30-minute consultation. Pressure-test the personas, sharpen the MVP cut, and leave with next steps — no pitch, no card, no obligation.
Questions, answered
Ready to meet your users?
Generate your first research package in under a minute — personas, maps, stories, and the plan.
11 artifacts · chat with personas · export everything